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On average, merely five in every hundred visitors of online stores actually purchase a product. This, despite the fact that in offline, brick and mortar stores more than twenty-five out of a hundred visitors make a purchase. Why is this gap so large? The answer can partly be found in the ways in which vendors adapt their promotional appeals to the unique individual preferences and needs of their customers. Based on insights from behavioural economics, marketing, and his own ground-breaking research on Persuasion Profiling, Dr. Maurits Kaptein developed a mass-market personalized technique that enables you to treat online visitors as an offline vendor would. Kaptein combines a thorough description of our knowledge of sales psychology with an understanding of interactive technologies to demonstrate the opportunities these technologies offer for personalization.
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non-fictie
Why We Hate Cheap Things
We don't think we hate cheap things, of course, but we rather behave as if we do, in the sense that we rarely properly appreciate what is always around us and doesn't appear to cost very much, for example, the night sky, pencils, fried eggs, zips and the holding of hands. 'Why we hate cheap things' explores the way we can easily grow disenchanted with our immediate circumstances and pine for what is exotic, costly and out of reach – and it gently returns us to ourselves, full of new found wonder and gratitude. Combining literature, economics and sheer good sense, 'Why We Hate Cheap Things' reawakens us to the world immediately around us and to the latent beauty and interest of what we have.kunst
Onno Blom
Young Rembrandt
Rembrandt's life has always been an enigma. How did a miller's son from a provincial Dutch town become the greatest artist in the world? With his formative years shrouded in mystery, the only remaining evidence of Rembrandt's life as a young man is his work. Deeply rooted in the turbulent changes that his hometown was undergoing, Rembrandt's early paintings tell a fascinating story of artistic evolution against the backdrop of the widening horizons of Leiden's cultural and commercial life during the Dutch Golden Age. Leiden's fortune facilitated Rembrandt's. But who was that young man inventing himself as the city around him grew and prospered? How did Rembrandt become Rembrandt? To find out, Onno Blom immersed himself in the world, the country, the city and the house in which Rembrandt was born in 1606 and where he spent the first twenty-five years of his life. The result is a fascinating portrait of the artist as a young man, rich in local and biographical detail, and restless in its efforts to seek out the roots of his genius.non-fictie
Mary Quant
Quant by Quant
The autobiography of Mary Quant-the inventor of the miniskirt-was originally published in 1966 at the height of Swinging London. After opening her ground-breaking boutique Bazaar on London's King's Road in 1955, Quant soared to international fame with her brand of witty style that fitted perfectly with modern city life. She was at the forefront of fashion's democratization-seeking to eliminate snobbery and make fashionable clothes available to everyone. Her joyful, evocative autobiography captures the world in which she found inspiration ? and which she ultimately helped to define and change.non-fictie
