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Maurits Kaptein
Persuasion Profiling
How the internet knows what makes you tick
Original price was: € 24,99.€ 7,90Current price is: € 7,90.
On average, merely five in every hundred visitors of online stores actually purchase a product. This, despite the fact that in offline, brick and mortar stores more than twenty-five out of a hundred visitors make a purchase. Why is this gap so large? The answer can partly be found in the ways in which vendors adapt their promotional appeals to the unique individual preferences and needs of their customers. Based on insights from behavioural economics, marketing, and his own ground-breaking research on Persuasion Profiling, Dr. Maurits Kaptein developed a mass-market personalized technique that enables you to treat online visitors as an offline vendor would. Kaptein combines a thorough description of our knowledge of sales psychology with an understanding of interactive technologies to demonstrate the opportunities these technologies offer for personalization.
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Liza Kondrevich
Facechart
For English see below. - 'Facechart' is een krachtige Engelstalig hulpmiddel dat door professionele make-upartiesten wordt gebruikt om technieken te trainen en op te doen, ontworpen looks te plannen en vaardigheden te demonstreren met behulp van cosmetica en gezichtssjablonen op papier. Door te oefenen met makeup op papier leer je perfect blenden, train je je handvastheid (voor strakke lijnen) en vergroot je je creative inzicht. 'Facechart' is een volledige cursus. Leer wat licht en schaduw voor invloed hebben, en wat de kracht is van het gebruik van kleuren theorie, waar een volledig hoofdstuk aan gewijd is. Leer welke producten je nodig hebt, en alle technieken, om realistische face charts te maken. Er is een overvloed aan stap-voor-stap begeleiding om fantastische makeup looks te ontwerpen. Liza Kondrevich, de autoriteit op het gebied van tekenen met make-up en ontwerper van makeup en facechart templates voor grote merken (o.a. l'Oreal, NYX Cosmetics, Makeup by Mario). - 'Facechart' is an ultimate, powerfully effective guide used by professional makeup artists to train and learn techniques, plan designed looks, and demonstrate skills using cosmetics and facial stencils on paper. By practicing with make-up on paper you will learn to blend perfectly, train your hand strength (for straight lines) and increase your creative insight. 'Facechart' is a complete course. Learn how light and shadow affect you, and the power of using color theory, which has an entire chapter devoted to it. Learn what products you need, and all the techniques, to create realistic face charts. There is an abundance of step-by-step guidance to design fantastic makeup looks. Liza Kondrevich, the authority on drawing with makeup and designer of makeup and facechart templates for major brands (including l'Oreal, NYX Cosmetics, Makeup by Mario).non-fictie
Xavier van Leeuwe
The Human Touch
Xavier van Leeuwe and Matthijs van de Peppel, two young media executives, knew their organization faced epic change ? or a swift collapse. They deftly applied smart data and technology, but the quantum leap lay elsewhere: in the connections between people, within and beyond their companies. Xavier van Leeuwe and Matthijs van de Peppel describe their journey in 'The Human Touch', as adventurers and raconteurs, dreamers and learners. How they and their teams ventured to greater heights, and built robust client relationships. In 'The Human Touch', they share the experiences they gathered, the insights gained, the inspiration found in literature and the tools they mastered. 'A brilliant, practical manual on how to cope with disruption, based on culture and being human'.non-fictie
Robert Kolenik
Kolenik
Kolenik is conquering the international world of design with his Eco-Chic style, and is famous for designing the Amsterdam Fletcher Hotel. Kolenik's style can be defined by the delicate, tasteful and surprising mix of natural and luxurious materials, resulting in a unique design. Together with a group of dedicated architects and designers, Kolenik is responsible for a variety of projects, corporate and private, product design and a furniture line. This book shows his top projects and vision on design. With his inspiring work, Kolenik has created a new vision on design.non-fictie
